Friday, June 24, 2011

Adventures in product placement

The recent addition of the Subway Famous Fans advertising insert in this past week's comics got me thinking about some similar moves in the past. One of my favorites is when Superman has to team up with two schoolkids using a TRS-80 computer to help bring down Major Disaster!

Now, for all you kids spoiled with terabyte drives and cloud computing, there used to be a time when you stored your data on a cassette tape! Talk about blazing fast.

How fast, you ask?

Fast enough to show up Superman (for at least as long as TRS was paying the advertising bills).

Script by Cary Bates
Pencils by Jim Starlin
Inks by Dick Giordano

Action Comics #509
The Computers That Saved Metropolis!
July 1980
Copyright (c) DC Comics

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